10 Ways Specificity Helps You Build a Profitable Audience

If you’re building a business with content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. We’re all on the verge of an attention meltdown. This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them. That means you have to use every writing tool you can to gain and keep audience attention.

Source: 10 Ways Specificity Helps You Build a Profitable Audience

What Are the Steps of Conversion Optimization?

Whether you’re creating a blog post or landing page, the ultimate aim is to convert your website visitors into customers Now, the big question is: how do you ensure your website visitors take the actions you want them to take? There are a lot of amazing (and some not-so-amazing) tips out there, but at the end of the day, it’s all about one thing: conversion optimization.

Source: What Are the Steps of Conversion Optimization?

How Introverted Writers Transform into Business Professionals

How Introverted Writers Transform into Business Professionals There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it? The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there wh

Source: How Introverted Writers Transform into Business Professionals – Copyblogger

Writing a sales email campaign? Use 3 little-known persuasion triggers

48 hrs left… 24 hrs left… 12 hrs left… I’m about to close it! 8 hrs… you’re REALLY gonna miss out 4 hrs… I SWEAR I’m not effing around this time. 2 hrs… this might be your last chance ever! 10 min…. LAST CHANCE… do it now or you’re a terrible human. Welcome to the final 48 hours of pretty much every launch, funnel or email marketing campaign on the internet… Where the countdown timers work overtime.

Source: Writing a sales email campaign? Use 3 little-known persuasion triggers

7 Must-Do’s (and 5 Never-Do’s) for Holiday Promotions

For me, this means a few things: football is back (hello, barbecue tailgates), I’m on the road until Thanksgiving, and there’s a marketer just waiting to hit my inbox with a holiday promotion. Despite the fact that the fourth quarter comes with a mile-long to-do list and perhaps some added pressure, holiday planning doesn’t need to be a bah humbug. It also doesn’t need to feature your product library 1 day a week for 60 sixty days. To help your business get the most out of this holiday season, I put t

Source: 7 Must-Do’s (and 5 Never-Do’s) for Holiday Promotions

How to support copy with images (not just cat pics)

The connection between sight and longing is visceral, primal – not to be ignored. Except here’s the thing: most of us content creators do ignore it. In an effort to draw a prospect in with our words, copywriters may dismiss the power of images. Or, at best, we may find ourselves using them as meek supporting characters to the textual stars of our shows. But images are far too powerful to be relegated to the backgrounds. And words with images? You put the right ones together and you not only get mom

Source: How to support copy with images (not just cat pics) – 2016

Webinar Emails: A Start-to-Finish Promotion Process

Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success—78% of webinars have 50 or fewer attendees. A major reason? Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions.

Source: Webinar Emails: A Start-to-Finish Promotion Process | CXL

Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine – Moz

lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world. As real estate on Google becomes increasingly difficult to maintain, moving beyond a website-centric e-commerce strategy is a no brainer

Source: Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine – Moz