How to Write Facebook Ads that Get Approved

If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … depending on which industry you’re in. You may have thought: “Zuckerberg sure seems like a tyrant who hates marketers.” But when you look at ads from Facebook’s point of view, things seem a lot more reasonable.

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The Secret to Hitting the Creative Sweet Spot

Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. And, if you’re not one of the privileged few with creative skill in your genes, there’s not much you can do to change that. You’re either a brilliantly creative content marketer or you’re not. That’s how the creativity story goes.

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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.)

Source: 6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

4 Reasons People Stop Reading Before the End of a Page

Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want readers to sign up for a newsletter. Or register for an event. Or click through to a sales page. Or complete a purchase.

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How to Develop a Successful Marketing Automation Strategy

One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers. Case in point: Forrester’s first marketing automation forecast predicts that spend on automation technology will grow from $11.4 billion USD to $25.1 billion USD by the year 2023, saying marketers are still “in the early innings” of adopting the practice:

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Content Marketing and Copywriting Articles

I’ve been a sporadic journaler all my life. About once every three months, when inspiration struck, I’d seize my journal and dash out several pages. But most of the time, it sat on my shelf, collecting dust. About six months ago, I decided it was time to start a daily journaling habit. We’ve all heard that writing more frequently makes it easier to write more, and between my motorcycle blog, Copyblogger, and other personal projects, I wanted to see if I could activate that superpower in myself.

Source: Content Marketing and Copywriting Articles

How to Listen: A guide for marketers in message and product development

As humans, we suck at listening. And that’s bad for marketing and copywriting. One study found that 50% of adults couldn’t describe the content of a 10-minute oral presentation just moments after hearing it. Results from 48 hours after hearing the talk were even worse: 75% of the listeners couldn’t even recall the subject matter. But it’s not our fault.

Source: How to Listen: A guide for marketers in message and product development