How to Be a Better Writer in the Next 10 Minutes

Wanna be a better writer?Wanna do it quickly and painlessly?Here’s how in 4 steps.1. Step away from the keyboard. Take a walk, put on some music, even do the dishes, whatever. Just get 10 minutes of you time.2. Look into your head for all the things you’re saying to yourself that are making writing harder than you want it to be.Are you doubting that your idea is good enough? Are you thinking that you don’t know where you’re going with it? Are you telling yourself that nobody will read or “get” what you’re writing? Are you telling yourself you don’t have what it takes to be a decent writer?Take a good look and go as far as writing down the things you’re telling yourself.

Source: How to Be a Better Writer in the Next 10 Minutes – Copyblogger

How to build the perfect email: Copy

Most email copy is dreadful and consists of overlong, chunky paragraphs of guff that no one ever reads. Writing copy for emails is a different skill again from writing for the web and an art in itself. Here are a few useful tips to guide you: 1)    Consider who your email is from Decide whether your email is appearing to come from an individual or from a department. Personal emails (those with a nice picture of the CEO, a little signature and a personalised ‘From’ address like ‘ can…

Source: How to build the perfect email: Copy

Great Copy Ranges From the Specific to the Precise

The kiss of death when it comes to marketing communications is copy filled with general statements that fail to communicate anything meaningful. Non-specific copy is a red flag that signals puffery and a lack of substance, and yet it’s all too common. Dan Santow of Word Wise gives two great examples of common phrases that are employed to impress, but end up leaving the reader with little to work with.Dan’s first example is “ranging from,” as in “Bamboo leaf extract Finds Its Way Into Products Ranging From Shampoo to Cosmetics to Candles.”Does this mean there’s bamboo leaf extract in fruit juice and plant fertilizer?… A range should have some sort of continuum—a sequence or progression—such as “the restaurant serves everything from hors d’oeuvres to dessert.” We understand this to mean it serves every course.

Source: Great Copy Ranges From the Specific to the Precise – Copyblogger