Mr. Fix-It

Today, I want to share with y’all a simple pro-level tactic that just might change your career path forever… if, like most entrepreneurs out there, you’re laboring under a huge and common misunderstanding of how things work in the real world.Here’s the problem: Most folks only see the surface of the culture, and seldom get to peek behind the curtain to see the infrastructure that supports everything.Now, if you’re stumbling through life as a slacker or a follower… just bobbing to and fro like flotsam… then learning how stuff gets created isn’t important.But entrepreneurs do not have that luxury. Once you take responsibility for the survival of a business, you better get hip to the Big Picture.

Source: Mr. Fix-It | The RANT

How to Create Headlines That Go Viral With Social Media : Social Media Examiner

Are you struggling to get more clicks and bookmarks on your articles? Possibly there is one area in which your content is letting you down. Even the best blog post writers sometimes make this mistake.One aspect of your writing requires a great deal of effort getting right, and it is so obvious it is commonly overlooked. What is the first thing a social media user sees?“I glance at the headlines just to kind of get a flavor for what’s moving. I rarely read the stories, and I get briefed by people who probably read the news themselves.”George W. Bush“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.”David Ogilvy

Source: How to Create Headlines That Go Viral With Social Media : Social Media Examiner

5 Incentives You Can Use for Online Marketing

The word ‘incentive’ is defined as a ‘positive motivational influence’. The purpose of this post is to explore the different kinds of user behaviour that can be encouraged with incentives. Although this will hopefully include links as a helpful byproduct, the advice focuses more on increasing user interaction and engagement. (This post isn’t about creating great content as an incentive for links- other ‘moz posts have talked comprehensively about that.)

Source: 5 Incentives You Can Use for Online Marketing – Moz