6 secrets for winning pointy plastic creative advertising awards

Here’s an article I wrote a while back that infuriated agencies and award show supporters all over the country. It generated criticism, diatribes, tirades, personal attacks, verbal abuse … and quite a bit of praise. I guess it really hit home. So I’ve decided to share it with my loyal, savvy readers here.If you’re the typical advertising type, you can get pretty fed up with all those direct response techniques.

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How to fine tune your copy tone

How you write your web copy is often forgotten in the flurry of discussion about architecture, design, functionality and SEO, so it’s important to stop and think about your copy’s ‘tone of voice’. The tone of your copy gives your website personality. It provides your site with a distinct character that can persuade your customers and differentiate you from your competitors.

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