Will 2011 Be The Year Brands Fully Embrace Social Referral Marketing?

The consumer purchase process has changed fundamentally in recent years with the birth and mass adoption of social media. There’s new buyer behavior in town and marketers need solutions to embrace and influence the current shifts in consumer online buying behavior. More and more, consumers rely upon friends and family to make purchases online. When asked, “What sources influence your decision to use or not use a particular company, brand or product”, 71% claimed reviews from family members or friends exert

Source: Will 2011 Be The Year Brands Fully Embrace Social Referral Marketing? | Extole

Get out of your head if you want copy that connects

As we whizz around in our day to day routines, thinking about our business, our promotions, our launches, our copy or our conversions, things begin to spin. Then they snowball. Our lives sure are important, and most people are constantly trying to figure out how everything in their day is a reflection on themselves.

Source: Get out of your head if you want copy that connects | HarrisonAmy Copywriting

The 3 levels of creative mastery in direct marketing

Boost Your Direct Marketing Creativity- Part 1 -We direct marketing types are well-known for our reliance on “proven” techniques.Our books, trade magazines, and club meetings overflow with zillions of hints, commandments, rules, warnings, tactics, and all manner of well-organized wisdom.That’s why many people in the advertising industry — much of which thrives on ultra-creative, out-of-the-box ideas — consider us rather old-fashioned and conservative.

Source: The 3 levels of creative mastery in direct marketing