4 Content Promotion Strategies to Increase Engagement

There’s no doubt that inbound marketing has fundamentally changed demand generation.The strategy of attracting prospects through content, social media, search engine optimization, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or inspires them.There’s just one problem…

Source: 4 Content Promotion Strategies to Increase Engagement

7 Elements of Successfully Selling Services Online

Products have product pages, but what do services have?Well services generally get some kind of copy describing the service, but generally nothing describing the experience of working with the service provider. Nothing that’ll answer questions like:How can I explore the possibility of working with you without getting a sales pitch or committing or even giving you the impression of a commitment?What can I expect at each stage of the service or project?How much contact and review and control will I have during this time?When can I see the finished work?

Source: 7 Elements of Successfully Selling Services Online | Jeff Sexton Writes