What Motivates Copywriters? It’s Not Primarily the Money

Are copywriters motivated mostly by money? If you were to listen to them, it might seem that way. Many people pursue copywriting careers in the hopes they will be able to earn six figures a year. But perhaps more than money copywriters are motivated by recognition and admiration. Here’s why:

Source: What Motivates Copywriters? It’s Not Primarily the Money – Business Growth Strategies

The Definitive Guide to Conversion Optimization

Driving traffic to your website is only half the battle. If you can’t make the traffic convert into leads and sales, you won’t be in business for long. So, how do you convert visitors into customers? You have to use conversion optimization. You tweak elements – such as copy, colors, images, and buttons – on your web page to persuade your visitors to convert. In order to teach you about conversion optimization, I’ve created a 30,000-word guide that covers all aspects of conversion optimization from what it

Source: The Definitive Guide to Conversion Optimization

Tips for scoring conversion slam dunks

In an era when SEO is Business 101, every page of your website should be optimized to turn visitors into buyers. So a referral from a friend that gets a shopper right to the product page should be the easiest basket you sink all game…right? Just turn on a referral widget and you’re done? Not so fast. Here are three simple tips to ensure you turn referral alley-oops from customers into conversion slam dunks. Tip 1: Take the assist When your customer’s friend shows up, make those first seconds count by poppi

Source: Tips for scoring conversion slam dunks | Extole

Debunking 5 Myths about Referral Marketing

Social by nature, humans love to share. We share everything from the best secret parking spots for Giants games to new gadgets that make our lives easier (by the way…have you heard of Nomad?!? That’s some brilliance right there.). We poll friends before heading out to eat and ask their opinion on which golf clubs to buy. (Personally, I recommend Hopkins.) Humans have been sharing recommendations since…well, since forever. But, it wasn’t until recently that we’ve been able to take these offline referrals and

Source: Debunking 5 Myths about Referral Marketing | Extole