What Every Marketer Needs to Know about Conversion Optimization

Traffic acquisition is becoming more and more expensive as time goes on. Whether you are leveraging paid advertising, content marketing, or SEO, you are spending time on growing your traffic. That means you are spending money. To make your traffic acquisition profitable, you have to figure out how to get your visitors to convert into customers. If you can figure out how to increase your conversion rate, you’ll have more money to spend on marketing, which will help you beat your competitors. Download this

Source: What Every Marketer Needs to Know about Conversion Optimization

Writing headlines: The Ultimate Guide

Or, “How to write headlines so bum-clenchingly awesome they’ll give you nose bleeds” Ah, headlines. We all know they’re the key to luring readers into your content. They are often the difference between success and failure when it comes to blog posts. But headlines are also incredibly hard to write, right? That’s why I wanted to create this ultimate guide to headlines. It’s a comprehensive article that takes you through the basics, useful words and headline tools, with plenty of examples .

Source: Writing headlines: The Ultimate Guide