Why “Creativity vs Relevance” Is a False Choice

Ironically enough, it IS an intriguing headline:Why Writing Creative Headlines Hurt Conversions: What We Learned Analyzing 150,000 Opt-InsBut the point the author purports to make is a dangerous one.Now, to be fair, the author, Sean Bestor, says at the outset that article headlines do better when they’re creative and ought to be creative.But he claims that headlines for pop-ups (i.e., call-outs and offers) shouldn’t be “creative.”And to that I can only call bullsh*t.

Source: Why “Creativity vs Relevance” Is a False Choice | Jeff Sexton Writes

How to Write a Great Value Proposition

Can you guess a simple way you can convert visitors into customers? It’s through your value proposition. In case you are not familiar with a value proposition, here is an explanation: A value proposition is a sentence that tells your visitors why they should buy from you and not your competitors. A good example of this is Shopify’s value proposition: Shopify is everything you need to sell everywhere. Value propositions are so effective that when we tested them on KISSmetrics and Crazy Egg, we found that

Source: How to Write a Great Value Proposition