How to Come Up with Winning A/B Tests Using Data

One way to increase your sales is to improve your conversion rate, right? Although it’s true, conversion rate optimization isn’t easy. If you just base your tests on your gut feelings, you may find a few winning variations, but chances are, most of them will lose. Download a free print ready version of this infographic. So, how you do improve your conversions? You have to analyze data before you run A/B tests. In order to help you improve your conversion rate, I decided to enlist the help of Peep from Co

Source: How to Come Up with Winning A/B Tests Using Data

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 a

Source: Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations – Moz

5 Tips for Spotless Marketing Copy

Okay, that’s a lie–but if everyone cared as much about grammar as I did, I can guarantee that misplaced commas, subject-verb disagreement, and improper use of “your” would top the HR incident list.A degree in journalism, numerous media internships, and nearly two years editing the homepage for America’s most-watched cable news network inadvertently turned me into what I recently told a colleague was “The Grammar Hammer” (copyright pending). To me, editing is like a treasure hunt, and finding each error brings a degree of satisfaction or–if it’s published– immense and somewhat irrational rage.

Source: 5 Tips for Spotless Marketing Copy – Marketo