16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)

Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. It’s easy to look around and think, “Yeah, I could have written that.” Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between. [Tweet It!]

Source: 16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)

Behave Yourself: Web Site Analytics Explained

Math is the curse of the Internet.True, it’s the most trackable medium ever devised and what you can unearth by sifting through the sand dune of data created by every Web site is startling. Just about everything you’d ever want to know about your organization’s Internet success or failure is viewable numerically, if you know where to look.

Source: Behave Yourself: Web Site Analytics Explained | Convince and Convert: Social Media Consulting and Content Marketing Consulting

Reach Executives With Your Best Content Engine:  Your Clients

Looking for a surefire source for topical, relevant content that grabs your executive audience? Look no further than your own clients. At a minimum, you develop some compelling stories to share with clients and prospects. Done well, content co-creation can help you create a powerful voice, build a market, and deepen important client relationships.Making the case for co-creationAs I have discussed, executives value hearing from their peers. To connect with them, your content must tap directly into their most pressing priorities and concerns, and help them take action on timely issues. Many marketers fail to realize they have a rich source of the most relevant ideas in the form of their own client base. Your clients provide fertile ground for both extracting the insights and stories that resonate most, and disseminating those ideas in the most effective ways. Here are just a few of the benefits of taking this collaborative approach:

Source: Reach Executives With Your Best Content Engine:  Your Clients