Helpful Tips for Doing Search in a Low-Volume Niche

SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to these types of questions and the ensuing pressure from bosses or clients. If you’re lucky, you work in a realm where there’s plenty of search volume to chase, featured snippets to occupy, and answer boxes to solve. But what about those who work

Source: Helpful Tips for Doing Search in a Low-Volume Niche – Moz

Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

Social media is arguably the most powerful growth tool on the internet. Ironically, it’s also the most difficult to master.In a study by Ascend2, 40% of digital marketers cited social as the “most difficult” channel to master (a tie for first with websites). Asked to identify the most difficult tactic on this most difficult channel, the answer — by a landslide — was three words: creating compelling content.

Source: Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

Email Subject Lines: 8 Principles for Improved Open Rates

There’s no such thing as a perfect email subject line. No one can give you a formula that will work every time. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. It’s an iterative process though, so you’ll need to put in the work to reap the rewards.

Source: Email Subject Lines: 8 Principles for Improved Open Rates

8 Ways to Spice Up Stories About Your Product

“Grab a cushion and gather round. I have a story to tell.”Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies.For this reason, stories are marketing gold.They swoop under people’s anti-sales radar to deliver a payload of emotion, aspiration and desire in one concisely worded hamper.And you don’t need the creativity of Tolstoy or Hemingway to write them.A story can be as simple as:

Source: The Copywriter’s Crucible8 Ways to Spice Up Stories About Your Product –