How Content Can Succeed By Making Enemies – Whiteboard Friday

Getting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today’s Whiteboard Friday.

Source: How Content Can Succeed By Making Enemies – Whiteboard Friday – Moz

Beyond Reason: 8 Subconscious Marketing Techniques to Boost Sales and UX

According to research by Harvard Business School professor Gerald Zaltman, up to 95% of our purchase decisions are directed by subconscious mental processes. As digital marketers, we know this intuitively. How many articles have you read that advised you to appeal to the emotional, irrational, subconscious part of the brain? Despite this evidence, a majority of marketing efforts still focus on making logical appeals to a rational mind. This approach leads to a sub-optimal user experience and poor conver

Source: Beyond Reason: 8 Subconscious Marketing Techniques to Boost Sales and UX

PPC Ad Campaigns: Good Content Investment?

At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing is an excellent tool for improving your brand’s visibility, but it often takes time to gain momentum.But the two can work together. PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.Get attention and trustMarketers often run Facebook ads to highly targeted demographics. They send those who click the ad to an optimized landing page, featuring sales copy, product photographs, FAQs, reviews, security badges, and other trust elements. Their objective is to get the lead to click the “add to cart” button conveniently placed for maximum visibility and then to complete the purchase.

Source: PPC Ad Campaigns: Good Content Investment?