At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing is an excellent tool for improving your brand’s visibility, but it often takes time to gain momentum.But the two can work together. PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.Get attention and trustMarketers often run Facebook ads to highly targeted demographics. They send those who click the ad to an optimized landing page, featuring sales copy, product photographs, FAQs, reviews, security badges, and other trust elements. Their objective is to get the lead to click the “add to cart” button conveniently placed for maximum visibility and then to complete the purchase.
Source: PPC Ad Campaigns: Good Content Investment?