How to Listen: A guide for marketers in message and product development

As humans, we suck at listening. And that’s bad for marketing and copywriting. One study found that 50% of adults couldn’t describe the content of a 10-minute oral presentation just moments after hearing it. Results from 48 hours after hearing the talk were even worse: 75% of the listeners couldn’t even recall the subject matter. But it’s not our fault.

Source: How to Listen: A guide for marketers in message and product development

Writing a sales email campaign? Use 3 little-known persuasion triggers

48 hrs left… 24 hrs left… 12 hrs left… I’m about to close it! 8 hrs… you’re REALLY gonna miss out 4 hrs… I SWEAR I’m not effing around this time. 2 hrs… this might be your last chance ever! 10 min…. LAST CHANCE… do it now or you’re a terrible human. Welcome to the final 48 hours of pretty much every launch, funnel or email marketing campaign on the internet… Where the countdown timers work overtime.

Source: Writing a sales email campaign? Use 3 little-known persuasion triggers

Is Your Blog a Golden Egg?

I opened a carton of eggs yesterday and one of them was gold. Solid gold. Crazy, right? Picture it. Eleven plain egg shells and one glorious dome of gold, glinting on my kitchen counter. I picked it up and, sure enough, it weighed a ton. I called the supermarket. Apparently, there was some mix-up with the department that supplies golden goose eggs to Jack and Beanstalk land or something.

Source: Is Your Blog a Golden Egg?

What Ethical, Effective Selling Looks Like

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it? The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content.

Source: What Ethical, Effective Selling Looks Like – Copyblogger