6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.)

Source: 6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

4 Reasons People Stop Reading Before the End of a Page

Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want readers to sign up for a newsletter. Or register for an event. Or click through to a sales page. Or complete a purchase.

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How to Develop a Successful Marketing Automation Strategy

One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers. Case in point: Forrester’s first marketing automation forecast predicts that spend on automation technology will grow from $11.4 billion USD to $25.1 billion USD by the year 2023, saying marketers are still “in the early innings” of adopting the practice:

Source: How to Develop a Successful Marketing Automation Strategy

Content Marketing and Copywriting Articles

I’ve been a sporadic journaler all my life. About once every three months, when inspiration struck, I’d seize my journal and dash out several pages. But most of the time, it sat on my shelf, collecting dust. About six months ago, I decided it was time to start a daily journaling habit. We’ve all heard that writing more frequently makes it easier to write more, and between my motorcycle blog, Copyblogger, and other personal projects, I wanted to see if I could activate that superpower in myself.

Source: Content Marketing and Copywriting Articles