How to support copy with images (not just cat pics)

The connection between sight and longing is visceral, primal – not to be ignored. Except here’s the thing: most of us content creators do ignore it. In an effort to draw a prospect in with our words, copywriters may dismiss the power of images. Or, at best, we may find ourselves using them as meek supporting characters to the textual stars of our shows. But images are far too powerful to be relegated to the backgrounds. And words with images? You put the right ones together and you not only get mom

Source: How to support copy with images (not just cat pics) – 2016

Webinar Emails: A Start-to-Finish Promotion Process

Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success—78% of webinars have 50 or fewer attendees. A major reason? Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions.

Source: Webinar Emails: A Start-to-Finish Promotion Process | CXL

Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine – Moz

lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world. As real estate on Google becomes increasingly difficult to maintain, moving beyond a website-centric e-commerce strategy is a no brainer

Source: Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine – Moz

Content Marketing Refresh: The Essential Guide

Editor’s note: Often, we go through the day-to-day activities of content marketing and lose sight of the big picture. Since you must never forget the fundamentals, we’re bringing back this guide with reminders and resources to ensure that your content marketing maintains a solid foundation. No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier.

Source: Content Marketing Refresh: The Essential Guide