Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine – Moz

lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world. As real estate on Google becomes increasingly difficult to maintain, moving beyond a website-centric e-commerce strategy is a no brainer

Source: Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine – Moz